Wowing the Client - 2026 

Program Details

Overview

Our workshop on Wowing the Client covers the skills needed by frontline branch professionals as they care for clients and help them realize their financial dreams.

We will explore the trends in banking today, including:

  • how technology is revolutionizing our business
  • becoming a more vibrant member of the team, resulting in growing the branch
  • listening to clients’ dreams and ensuring they get the best product options to help them
  • being an ambassador for growth, becoming the active dream builder that our clients need

The experience is top rate. We have branch professionals from across the country in the session, so during break outs you will learn national best practices in frontline banking. 

Objective

addresses the needs, wants and expectations of the new, digital and younger clients and employees

Agenda

  • expectations from top clients, whether they visit us at the branch or not
  • growing the client relationship through onboarding and all-aboarding
  • being able to uncover clients’ dreams
  • establishing baseline service standards
  • creating the ultimate user/client experience
  • great cross-selling – asking great questions to get the client talking to discover dreams
  • data-driven decision-making  to convert more relationships into business
  • streamlining your work processes
  • GenZ and millennials – managing relationships with coworkers and clients
  • develop leadership skills to wow your employer 
  • action plan for skills transfer back to the job 

Key Skill Transfers To Take Away

  1. Learning how to ask great client questions.
  2. Working with clients to identify goals and dreams.
  3. Selling appropriate products to actualize client dreams and goals.

Presenter

Jennie Mitchell is the owner and CEO of Focused Results, a sales and marketing strategy, consulting and training firm concentrating on results-driven process in community banks and other financial institutions. Before joining Focused Results, she was director of sales and marketing for a $3 billion bank holding company, sales manager for a high-performing mid-level Indianapolis bank and director of corporate training for a large Midwest insurance company.

Who Should Attend

Retail staff in the branches or staff wanting to move into the branches. These professionals may be new hires, new to the field or professionals with years of experience. They are the emerging professionals who want to become qualified to move laterally or forward in the organization.

E-Classroom Seminar Details

This seminar runs from 8 to 11 a.m. The instructor will be presenting in front of a slideshow, as if training in front of a classroom. 

Register

register icon    Online
phone icon    Phone 573-636-8151 
mail icon    Mail check payable to Missouri Bankers Association and form to:
Missouri Bankers Association
P.O. Box 57
Jefferson City, MO 65102

Registration Fees

  • $300 per person 

For More Information  

Contact the MBA Education Department at 573-636-8151 or email.

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