Focused Results - Branch Manager Series
Branch Manager Bootcamp

a live e-classroom four-part series

Managing a Successful Branch ~ 8 to 11 a.m. Tuesday, Jan. 25
Leading Service Excellence ~ 8 to 11 a.m. Thursday, Feb. 24
Business Development ~ 8 to 11 a.m. Thursday, March 17
Maintaining Superior Team Performance ~ 8 to 11 a.m. Thursday, April 21

Message from Presenter


Want to grow your total assets in excess of 20% year-over-year? Wish to grow your deposit base by more than 20%? Then consider an investment in training your branch managers in our Branch Manager Bootcamp! What does your branch have that alternate branch channels and non bank competitors don’t? The branch has you and your people. As the number of branch transactions continues to fall, community banks must reassess the role of the branch manager. Companies must invest in the manager, giving him or her the right people, tools, client goals and sales goals, and then step back and watch the results change into a dynamic source of profitability. This exciting four-part series will focus on the next generation manager who will be leading the transition to client relationship management and to managing an active advisory environment for the client to achieve financial goals. The next gen manager will be leading this vital transformation.

The program will focus on the critical skills and expectations that need to be developed to ensure that the next generation branch manager will exceed expectations and goals set for him or her. Participants will engage in discussions, small group activities and skills practices to ensure that ideas are shared and learning is entertaining and adopted.


Jennie Sobecki is the owner and CEO of Focused Results, a sales and marketing strategy, consulting and training firm concentrating on results-driven process consulting and training experience in community banks and other financial institutions. An expert in designing and implementing sales efforts and processes, Jennie designs solutions to drive top line growth through better utilization and training of existing sales forces, including sales management. Jennie is a graduate of Indiana University and has a certificate in consulting services from Ball State University. Before joining Focused Results, Jennie was director of sales and marketing for a $3 billion bank holding company, sales manager for a high-performing mid-level Indianapolis bank, and director of corporate training for a large Midwest insurance company.

Managing a Successful Branch


8 to 11 a.m. Tuesday, Jan. 25 


Branch Manager Part 1 focuses on the foundation skills of a branch manager. Managers learn the key elements of managing a successful branch – selecting the team, staffing and scheduling, procedures and building the team. 


  • Branch Staffing Model – Layers are Collapsing
  • How Technology is Revolutionizing Our Business
  • Vision Review – Our Role as Dream Builders
  • Defining the Performance Management Process
  • Coaching, Counseling, and Disciplining
  • Scheduling and Staffing in Today’s Work Environment
  • The Bored Board Concept – “Go To” List for Slow Times
  • Creating a Fun Work Atmosphere
  • Generational Approach to Communicating
  • Challenges and Opportunities
  • Complete an Action Plan for Skills Transfer Back to the Job

Key Skill Transfers To Take Away

  1. Learn to create an energetic and productive workplace.
  2. Learn to manage the branch team and integrate technology to drive additional business.
  3. Drive business development even when the branch traffic is slow.

Leading Service Excellence 


8 to 11 a.m. Thursday, Feb. 24


Branch Manager Part 2 focuses on the manager’s role in building and leading an effective service and sales organization.” Managers will learn to plan and direct the team toward an effective business development effort.


  • Review Action Plan Successes from Past Session
  • Vision Review – Hear the Dream, Pick the Product
  • Red Carpet Exercise – Create a Memorable Experience
  • Rhythms & Routines at the Branch: The following meetings take less than one hour per week to facilitate, and they positively impact the other 39 hours to increase business development activities by all team members.
    • Introduction to Dream Building (helping clients by listening)
    • Weekly Sales Meetings (What dreams did we find last week? How did we change a life?)
    • Morning and Afternoon Huddles (driving energy at the beginning and end of each day)
    • Mid-Week Clinics (brief gatherings with a learning topic facilitated by subject matter experts)
  • Service and Sales Leadership – Identifying the Challenges to Expect When Driving a Service and Sales Culture at the Branch
  • Discuss Challenges and Opportunities
  • Complete an Action Plan for Skills Transfer Back to the Job
  • TOOLKIT: Mini Lesson: Listening for Opportunities – Learn how to get the branch staff to listen and refer so we help our clients save money, make money, save time and find convenience and security.

Key Skill Transfers To Take Away

  1. Develop leadership skills to grow the branch.
  2. Master an understanding of a leading a vibrant service and sales process in a branch environment.
  3. Learn to train the branch team in key listening, referring, and selling skills to improve growth.

Enhancing Business Development 


8 to 11 a.m. Thursday, March 17


Branch Manager Part 3 focuses on the relationship building process to identify how to gain the trust of your client, gain a larger share of wallet and present solutions that solve your clients’ needs.


  • Introductory Discussion: Our Role in Growing the Branch
  • Review Action Plan Successes from Past Session
  • Our Past Calling Successes and Challenges
    • The Value Proposition
  • Call Planning on Our Most Profitable Clients
  • Gaining the Virtual or In-Person Appointment
  • Planning for a Quality Encounter
    • Determining Lead Officers and Call (Individual or Joint) Strategy
    • Plan What to Have With You during the Call
    • Plan Bridging and Introductory Comments
  • The Initial Meeting
    • Listening and Communicating How You Can Help
    • Making a Recommendation and Asking for the Business
    • Earning Referrals
  • Call Follow-Up
    • Expand Your Notes to Capture the Call
    • Calendar Follow – Up Activities
    • Assess the Call
  • Discussing an Upcoming Client Call
  • Discussing Challenges and Opportunities
  • Complete an Action Plan for Skills Transfer Back to the Job
  • TOOLKIT: Forms for Use Back on the Job

Key Skill Transfers To Take Away

  1. Master pre–call planning.
  2. Learn to call virtually or in-person on the right (most profitable) clients and prospects.
  3. Build relationships with productive referral sources.

Maintaining Superior Team Performance 


8 to 11 a.m. Thursday, April 21


Branch Manager Part 4 focuses on maintaining superior performance. Managers learn to evaluate individual performance and build performance standards that blend with the company’s mission and vision.


  • Review Action Plan Successes from Past Session
  • Conducting Performance Appraisals
    • Discuss the Formal Appraisal Process at Your Company
    • Look at the Steps in Conducting a Performance Appraisal
    • Review a Sample Performance Appraisal Written by Branch Managers
    • What to Do When Things Go Awry
    • Managing Difficult Situations During a Review
  • Managing Conflict
    • Structured Intervention
  • Rebalancing the Culture
  • Delegating to Build Your Team
  • Mentoring the Team
  • Performance and Development
  • Recognition and Reward – Nonmonetary and Monetary
  • Understanding the Challenges Facing the Financial Workforce of Today
  • Program Summary
  • Complete a Final Action Plan to Grow the Branch

Key Skill Transfers To Take Away

  1. Explore winning motivational strategies.
  2. Learn best practices in employee development, performance improvement, and employee recognition.

Who Should Attend

new and experienced branch managers, assistant branch managers, teller supervisors, lead frontline professionals and any professional aspiring to lead the team in a retail branch

Four Ways to Register

register icon    Online ~ Each date has an option to register for entire four-part series.
phone icon    Phone 573-636-8151 
fax machine    Fax 573-634-2754
mail icon    Mail check payable to Missouri Bankers Association and form to:
Missouri Bankers Association
P.O. Box 57
Jefferson City, MO 65102

Registration Fees

Banks may register for the entire series, and a different individual from the bank can attend the session that applies to his or her job responsibilities.

  • Four-Lesson Series - $800 per person
  • Individual Lesson - $250 per lesson, per person


Full refunds will be granted for cancellations received by MBA at least 10 days prior to the seminar date. After that date, an administrative fee of $10 per canceled registration will be retained. Cancellations will not be accepted four days prior to the seminar. Substitutions are always permitted.

For More Information

Print Program Details

Contact the MBA Education Department at 573-636-8151 or email.