Schedule

Registration/Continental Breakfast/Trade Show

Welcome & General Session

How Saying NO Makes Space for HECK YES

Allyson Twiggs | Founder of The Twiggs Group | Creator of Reject the Hustle

In this powerful and thought-provoking presentation, Allyson Twiggs unpacks the pressure to always be “on” and the toll it takes on our well-being. Through personal stories, real-life strategies and a refreshing dose of honesty, she shares how setting boundaries, prioritizing self-care and confidently saying “no” can create space for the things that truly matter.

Refreshment Break

Breakout Sessions 

Human Resources

HR Update & 2026 Cases to Watch 

2026 is shaping up to be another year of change for organizations and HR professionals. In the ever-shifting world of employment law, the impact of legislative changes can be sudden and unpredictable. Karen Shannon provides an HR update, discusses upcoming changes for employers and reviews U.S. Supreme Court cases from 2025 and cases to watch in 2026.

Marketing

Aligning Marketing and Execution to Accelerate Bank Growth

Robb Rempel, Executive Vice President | Haberfeld

With increasing competition from fintechs, community banks must approach marketing as a strategic imperative. Unfortunately, misalignment with the execution in the back-office and front line can undermine the best marketing initiatives. By aligning product, process, people and promotion, your marketing can be driven for long-term, sustainable growth.

Lunch 

Breakout Sessions 

Human Resources

Stronger Together: How Age Diversity Builds Better Teams

Julie Tuggle-Nguyen, PHR, Chief Human Resources Officer | Midwest BankCentre

Creating the culture you want in your organization takes time, effort and intention — and one of the most powerful influences is age diversity. With five generations now working side by side, today’s workplace is more age-diverse than ever. This diversity brings a rich mix of skills, perspectives and communication styles that can either strengthen your team or, if left unmanaged, create tension. Julie Tuggle-Nguyen explores how generational differences shape collaboration, engagement and satisfaction. Learn how to foster mutual respect, encourage authentic contributions and build a culture where every generation thrives together.

Marketing 

Social Media is a Dumpster Fire: Transforming Social Media Stress into Strategic Success

Allyson Twiggs | Founder of The Twiggs Group | Creator of Reject the Hustle

In the ever-evolving world of social media, it’s easy to feel overwhelmed and burnt out. Allyson Twiggs offers a refreshing perspective and practical solutions for banking professionals grappling with the chaos of managing multiple social media channels. This interactive “therapy” session will address the everyday frustrations and challenges of today’s social media landscape.

Refreshment Break 

Breakout Sessions 

Human Resources

Total Compensation Plan Elements and Strategy

Kendra Osterdyk, Senior Consultant, and Breann Streinz, Senior Consultant | Wipfli Advisory LLC

Total compensation is a “hot topic” for executive leadership. It is a primary consideration for attracting and retaining high performing employees at all levels within the bank. How you reward executives directly affects your ability to attract, retain and reward talent within leadership positions. It is critical that the bank focuses on a total compensation strategy to ensure alignment with bank, department and individual performance. Kendra Osterdyk and Breann Streinz focus on how to strategically and effectively manage your total compensation plan and compensation “mix” to achieve bank goals and objectives while remaining responsive to the needs of employees.

Marketing 

Future of SEO: From Keywords to Conversations – Navigating the Zero-Click Landscape

David Kidd, Vice President of Digital Marketing | SteadyRain

General Session

The Solution Room & Reception

You have an obstacle, and your peers have a solution! During this networking session, attendees will work with their tables to help find solutions to everyone’s obstacles. Please come with one obstacle you would like your peers to assist you with finding a solution!

Buffet Breakfast

General Session

Navigating Conflict: Don’t Feed the Elephant! Overcoming the Art of Avoidance to Build Powerful Partnerships

Sarah Noll Wilson, CEO/Founder | The Noll Wilson Group

We can all agree that we want to work on teams where we feel safe, do work that matters and make a positive impact. Yet sometimes we are stifled by known problems affecting our success that no one wants to acknowledge. Congratulations, we have an elephant in the room! Together with Sarah Noll Wilson, we will explore how we can address the true elephant in the room — avoidance of what created it in the first place and strategies to finally free it!

Refreshment Break

Breakout Sessions

Human Resources

Psychological Safety: Key to High-Performing Teams

Dr. Kasi Lacey, Executive Coach and Workplace Psychologist

The best ideas, the boldest innovations and the most resilient teams all have one thing in common: psychological safety. In this engaging and research-backed keynote, Dr. Kasi Lacey explores why psychological safety is the secret ingredient of high-performing teams and how leaders at every level can foster it. Dr. Lacey draws from her background as a psychologist and former executive to offer a powerful blend of neuroscience, storytelling and actionable strategies.

Marketing

Introduction to Compliance for Bank Marketers

Bobby Young, Vice President, Staff Attorney | Kansas Bankers Association/Bankers Consulting Services

You’ve designed the perfect materials to showcase the bank’s newest product. You proudly send off to compliance for a quick review, only to discover the materials don’t comply with banking privacy regulations. As a bank marketer, you need to know what does and doesn’t meet regulatory requirements. Attorney Bobby Young shares insights into Regulation P and consumer privacy as he discusses compliance across various marketing channels — digital, social media, text, email, print, radio and contests. Young also dives into testimonials and online reviews, as well as the role of insurance in marketing projects. Discover how to market boldly and responsibly, with confidence.

Refreshment Break

General Session

Imposter Syndrome: What It Costs & How to Fix It

Dr. Kasi Lacey, Executive Coach and Workplace Psychologist

Even the most capable professionals can question their own competence. Imposter syndrome quietly erodes confidence, collaboration and performance across every level of an organization. In this insightful and practical session, Dr. Kasi Lacey explores the psychology behind self-doubt and shares research-based strategies to overcome it. Attendees will learn how to reframe limiting beliefs, build genuine confidence and foster a culture where people feel trusted, capable and ready to lead.

Adjournment