Advertising in The Missouri Banker
The Missouri Banker, the official publication of the Missouri Bankers Association, is published 18 times a year. It is the only newspaper in Missouri that focuses exclusively on the banking industry and provides the only means of reaching 97 percent of the state's bankers. The Missouri Banker accepts both display and classified advertising. Display advertising is sold in column inch units with pricing based on the number of times the advertiser publishes the ad. A PDF file of each issue of The Missouri Banker is posted on this web site for MBA members.
See rate and tech brochure for more information.
Advertising on mobankers.com
Ads on www.mobankers.com reach an extremely targeted niche audience of banking professionals across the state of Missouri. Bankers come to us seeking news and information and use us as a resource to find products and services providers. Your ad will be seen by thousands of banking professionals each month.
The MBA Web site receives approximately 39,000 page views each month.
Ads may be submitted on disk or via e-mail. Advertisers should also include the URL to which their ad should link.
Deadlines
Ads will be posted on the 1st of each month. Ads must be received by the MBA on the 15th of the month prior to allow for timely review and processing.
Minimum Run
Please note that there is a minimum run of 3 months. (Ads will go live on the 1st day of the 3-month run and will be removed the last day of the 3rd month unless renewed for another 3-month run).
Frequency rates are available for 6 and 12 month contracts.
Pricing
Three alternating banner ad spaces are available for purchase on the MBA web site. Member and nonmember pricing available—vendor may opt to purchase 1, 2 or 3 of the alternating ad slots.
Pricing
Member:
Banner ad - $150/month
Button ad - $120/month
Nonmember:
Banner ad - $650/month
Button ad - Not available
Terms
Because of a limited availability of positions, all space will be sold on a first-come, first-served basis. Payment terms are net 30 days. Rates, position availability and production charges are subject to change without notice.
During the 3 month run, advertisers may request a one-time change in graphic at no extra charge. A $75 fee will be charged for each additional ad change request.
Advertising design is available at a rate of $70/hour.
Specifications for artwork
Pixel dimensions for web site ad artwork: 280 X 148. Files can be submitted either electronically or via CD in jpg or gif format along with the url for the link.
Questions? Contact Rachael Preston at rpreston@mobankers.com or Sue Norfleet at snorfleet@mobankers.com or call 573-636-8151.
The Missouri Bankers Association reserves the right to reject any advertising.
Sponsoring an e-Update
The MBA sends a weekly Thursday Update e-mail newsletter to more than 1,700 CEO’s and banking professionals across the state. An ad with link to your company’s website will appear prominently on the e-publication.
Pricing
Member:
Banner ad - $200/month
Button ad - $165/month
Nonmember:
Banner ad - $650/month
Button ad - $475/month
Minimum Run
There is a 3 months minimum run for e-Update sponsorships. Space is limited to one banner ad and two button ads.
Terms
See terms for advertising on mobankers.com.
Specifications
Pixel dimensions for electronic newsletter ad artwork: 183 X 177. Files can be submitted either electronically or via CD in jpg or gif format along with the url for the link.
Save with members-only advertising packages
The Missouri Banker news publication is the only newspaper in Missouri focused exclusively on the banking industry. Advertising rates can be accessed by clicking here. MBA members already receive a 10% discount on base print advertising rates. Choosing an ad package combining e-Update sponsorship and a print ad in The Missouri Banker can save you even more:
Priced separately:
3 month Thursday Update sponsorship = $600 (banner ad) $495 (button ad)
Half-page ad in The Missouri Banker = $475 $475
$1,075 value $970 value
*Members-only ad package price: $875 $770
*Additional advertising packages available. For publication schedule and technical requirements, contact Sue Norfleet at snorfleet@mobankers.com or 573-634-2754.
The Missouri Bankers Association reserves the right to reject any advertising.
Daily Legislative Update
(For MBA Members only)
The Daily Legislative Update is sent daily to CEOs and bank leaders, one month prior and during the Missouri legislative session. An ad with link to your company’s website will appear prominently on the e-publication. Sponsorships are available for purchase $325/month (just $16.25 per issue!)
Pricing
Member:
Banner ad - $325/month
Button ad - $225/month
Nonmember: Not available
For minimum run, terms, and specifications see Thursday Update guidelines.